Global Sales: Success Stories
“This was a complicated project with many variables. It is always rewarding to achieve the company goals on challenging projects for a large company,” said PSAV Senior Project Manager Michael Newburg.
“We strived to give them the best show possible, and they are not used to an AV vendor driving them toward the best solution for the project,” said PSAV Senior Sales Manager Chris Peterson.
When asked about the experience the meeting planner had with PSAV for this event, they responded, “The overall experience was great. This is the second year we’ve worked with this crew, and they’ve become very much in sync with the presenters. The reality is technology can be provided by anybody. It’s really about the people who are making it come to life. PSAV has people are who professional and very talented, and they have done a great job for us. It really helped us provide an experience for our client.”
The meeting planner also noted that they intend to work with PSAV again for next year’s convention.
During the event, the company's CEO and vice president of sales voiced their satisfaction with the screen and its ability to reach its large audience.
“This is a perfect example of how teamwork between the hotel’s director of event technology, PSAV on-site sales and PSAV national sales can work together to establish a relationship,” said PSAV Sales Manager Tim Curtin.
Following the event, Sparks Marketing Group Account Manager Danielle Lanyon said, “All of your efforts went above and beyond expectations. Your team’s availability for countless phone calls, meetings and working hand-in-hand with us, as designs changed by the hour, demonstrates the partnership we are pleased to have. ...I personally cannot thank you guys enough, as you and the team were a huge support from beginning to end. We delivered the exhibit, but you made it shine! You guys rock!”
PSAV provided creative, audiovisual, interactive, staging and facility services.
The event called for a comprehensive planning session between PSAV and the association. Over several months, PSAV Executive Director of Creative Services Jess Stephens, his team, and the association came up with a strategic event system. The PSAV team analyzed the main objective of the event, created a storyboard, and designed components for the event from concept to execution.
“We came up with a plan to make everything an attendee sees, touches or hears have a purpose,” said Stephens. “Our goal was to have that experience resonate with the attendees.”
For three days, more than 750 female health professionals gathered to network, watch presentations, connect via the PSAV co-developed mobile event app (designed for all mobile devices), and experience a one-of-a-kind event. At night, attendees were treated to performances by trapeze artists and acrobats.
Following the event, members of the HBA expressed their appreciation to PSAV. “Thank you for all your hard work, great ideas and creativity throughout the process,” said Genentech National Sales Director Quita Highsmith. “It was fantastic, and we are looking forward to an even better show next year.”